Field Bromund Journal 6

Following these readings I would define medium as a passage way for which the author can transmit information to their readers. Although a medium is a transporter of information the medium itself also acts as a distinct genre and piece of literature. In the Wysocki text the purpose of the writing is to inform the reader that these forms of medium are not only a transport but distinct works that differentiate texts and art forms. For example on page 124 when Wysocki compares children's books to academic texts by the visual presentation and layout alone with no regard for the content. This comparison reveals to the reader that there is an inherent sense of recognition for different forms of medium. In the video McLuhan claims that "The medium is the message" this statement puts more emphasis on the medium transferring the message rather than the content and this medium is ever-changing with the advancement of technology. The genre of a text can clearly be seen without reading the text. Often simply looking at the medium by which a work is composed with can indicate the genre. This is also true of audience, much like the children's book comparison a text intended of a specific audience will be formatted to that audiences traditions format. The purpose of the text can be inferred from the medium by indicators such as font, bolding, photos, etc. they allow the reader to quickly differentiate multiple types of media quickly and efficiently. This ease of differentiation allows readers to expand their knowledge by focusing on which forms of medium are relevant to their needs. These texts will help me in project three as I think about how I should use my medium to appeal to a physician setting.