Based on your reading across these two texts, how would you define medium? Be sure to reference the specific passages of Wysocki's text and/or segments of the video that have helped you to arrive at this conclusion.
In Wysocki's text, she describes medium as the form in which something has been written. She focuses primarily on the way things have been printed and formatted rather than the actual material McLuhan focused on. My own personal definition of the word medium after reading the text and watching the video would be; Medium is both the format and material used to develop a piece of work, rather it be any form of art or writing. This is because both Wysocki and McLuhan are correct in their statements.
What connections does McLuhan make between medium and content? between medium and technology? Again, quote the passages that heave helped you develop this understanding.
McLuhan believed that throughout history it was not the message/content that mattered but rather, how the content was communicated. He believed that the form of communication that occurred was a great example of our influences at the time.
What does Wysocki contribute to your understanding of medium?
She focuses on the form of writing and fonts rather than the actual medium. Her discussion of the way fonts and colors attract a readers attention made me realize that both writers were correct in their statements.
Finally, try connecting medium to each of these key terms: genre, audience, knowledge, and purpose. Describe how each of these key concepts connects to one another, and then consider how this understanding will help you as you begin to compose your assignment three.
Genre- The medium that something is written in can vary depending on the genre it is written for. For example: if something were to be written for a horror movie, the font might be made to look similar to blood. However, if we were to expand our understanding of genre, the genre of digital media, such as youtube videos, would require the digital mediums of the internet, etc.
Audience- The medium that a work is set in can effect who the audience is. A work created in a digital medium would narrow the audience not only to those who are interested but also to those who have access to this form of entertainment.
Knowledge- Knowledge can be spread through different forms of mediums
Purpose- The medium of a work can change depending on the purpose. For quick communication the medium can be the digital coding of a text message.
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