I would define medium as the way something is presented. It is the method or means of presenting the information; for example, according to the McLuhan video social media, television, and ads are all different mediums. Wysocki's text goes into detail about how the visual presentation of content can be manipulated depending on how one wants to present the information and who the audience is. Medium and content are connected because one's content should dictate which medium they chose to present their information through; technology's advancement has allowed for new mediums to exist. My understanding of medium was further developed by Wysocki's text; we both agreed on a similar definition and their information aided in my understanding of medium.
Genre- Different mediums are more commonly used in different genres. Horror stories are often translated into film where scientific articles are usually present in jounrals.
Audience- Specific audiences respond better to certain mediums.
Knowledge- knowledge of the genre and audience can help decide what medium to use.
Purpose- Mediums should also be chosen with the text's purpose in mind. Depending on the purpose some mediums will be more efficient than others.
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