After reading and watching the video I would define
medium as the form in which a message is communicated. Marshall McLuhan argued
that “what has been communicated (message) has been less important than the
particular medium through which people communicate.” This quote simply means
that, the way the content is portrayed is more important than the content
itself. The technology of what the message or content is seen on changes our
lifestyle. Back when there were no written texts or technology, stories were
told putting an emphasis on listening. When writing became prominent, the
visual aspect was tapped into. After the radio, phone and television came out,
this helped combine audio and visual. McLuhan claimed that this technology made
a “global village” because it seemed to bring people together, just as the
internet does today. Wysocki explains
that you can create mediums through typefaces, visual shapes, colors, graphs,
etc.
Medium and genre go hand in hand. Medium, how the
content is presented, helps place it into a specific genre. The way the medium
is structured and how it encompasses the content rely on the audience.
Everything in writing should cater towards a specific audience, in order to
create a connection with others. Knowledge of what graphs, pictures and programs
there are today help increase the work put into the medium. This helps put an emphasis
on the medium itself. Knowledge also connects to the content within and the
message the author wants to write. The medium is shaped and made for the
purpose of portraying the message/content. This will help with project three
because it helped me understand that I must look at the medium and the purpose
of my genre and content that I will need. I will be doing a case study so the
way I present it is more important than the content. The knowledge I have about
biology will also help me in creating a medium in which to portray my message.
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