Journal 6 Marissa Latouche

        After reading the passages, I would define medium as passageway for the author to express the message at hand to the reader. The medium used is an important factor of writing and can completely change the entire style of the writing. McLuhan says " the medium is the message." This statement means that whatever the medium is, that is how the message will be conveyed. In today's society uses technology as a medium. Technology is advancing according to McLuhan, it is bringing people together. After reading the passages, this helps me decide what medium I would like to use if Project 3. Medium and genre are connected as a medium can be considered a type of genre. A medium is based off the audience and is structured for the specific audience. Content is shaped specifically for the medium and must be portrayed as such. The purpose is very important in concern for the medium and they must coincide.