Based on
your reading across these two texts, how would you define medium?
Be sure to reference the specific passages of
Wysocki's text and/or segments of the video that have helped you to arrive at
this conclusion.
What connections does McLuhan
make between medium and content?
between medium and technology? Again, quote the
passages that heave helped you develop this understanding. What does Wysocki
contribute to your understanding of medium?
Finally, try connecting medium
to each of these key terms: genre, audience, knowledge, and purpose. Describe
how each of these key concepts connects to one another, and then consider how
this understanding will help you as you begin to compose your assignment three.
I would define medium as the means in which people communicate and present ideas. It's about how you choose to present the information, not what the information is about. I understood this from the beginning of the McLuhan video when they said that medium is things like social media, television, ads, etc. It is the format in which the information is provided. McLuhan makes the connection that medium is the way your present content. H connects medium and technology by talking about television and how that is a new and massive way of communicating through a popular medium to the general public. Wysocki talks about the visual presentation of content and how it can be varied depending on how you want to represent the information and who's attention you want to grab. Medium and genre are interconnected because genre is the format of writing you use depending on your audience or discourse community. Genre is the format, and medium is the wy it is presented. Audience plays a part in which medium is chosen to present the information because you change the medium for which audience you are trying to reach. For a younger audience, you use social media. For an older audience, you use television or news. Knowledge is what is presented by the medium, and the medium depends on what information is meant to be presented. The purpose of information is also a factor of which medium is pertinent because depending in what your goal is and what affect you want the writing to have, you may change the visual presentation of the medium to better get your information across.
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