Journal 6-Ashley Ambroise

I would define medium to be the source of what a message is conveyed through. Mediums can be anything: a blogpost, a wall or even a tree. The part in the video that describes the form of a message is more important than the actual content itself is what helped me create this definition. McLuhan makes a connection between medium and content by addressing that the medium enhances or discourages a message. Now, the internet is the popular medium which has more importance of a message due to it being on the internet rather than a newspaper. Wysocki contributes to my understanding that different aspects of a medium has different purposes. For example, she says a photograph is used to bring a sense of immediacy and reality. I can relate to this personally because when I see a picture, I feel a sense of reality like “wow, this really happened.” Genre, audience, knowledge and purpose all connect to medium by genre and medium having similarities due to it being the form of a message. Depending on where a medium is located, the audience varies. If it is in a local store, shoppers are the ones who can view this rather than it being on the internet where anyone with internet access can view it. Knowledge of the message displayed through the medium allows you to look past the medium which McLuhan says is more important. Purpose of a medium is a huge factor being that the location of the medium ties along with the purpose. This understanding allows me to use my knowledge of a medium having a distinct purpose for a specific audience to tie together in one genre.